Margaret&Wolfe
Year:
2025
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Timeframe:
2 weeks
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Tools:
Squarespace
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Category:
Webdesign
Floral magic through delicate hands
Web Design & Development: Margaret & Wolfe Digital Boutique
I designed and developed a bespoke website for Margaret & Wolfe, a boutique floral brand. The project involved structuring a cohesive digital platform on Squarespace to showcase the client's seasonal collections, sympathy arrangements, and workshop series. The site was engineered to provide a seamless, intuitive user experience while maintaining a clean aesthetic that supports the brand's delicate visual identity.
Problem
The client lacked a dedicated digital channel to present her varied service offerings, which made it difficult to manage customer enquiries regarding her diverse portfolio and workshop schedule. Additionally, existing off-the-shelf solutions failed to provide the necessary structure to differentiate between her artisanal product categories and her service-based educational offerings, leading to potential friction in the user journey.
Solution
I delivered a structured, responsive Squarespace website, prioritising clear navigation and efficient information architecture. The site features a carefully balanced front page designed to capture brand interest, paired with a dedicated, functional hub for workshop details and booking information. By optimising the layout for speed and mobile responsiveness, I created a robust, low-maintenance platform that allows the client to effectively communicate her expertise and manage her services independently.
