Mayke Rezende
Year:
2026
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Timeframe:
Ongoing
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Tools:
Affinity, Canva
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Category:
Webdesign
Social Media for an indie author
Social Media Strategy & Content Design: Author Brand Development
I manage the social media presence for an independent author, crafting a content strategy that blends his professional writing process with his personal journey as a reader. By curating a visual narrative that bridges his ongoing research, literary influences, and work-in-progress snippets, I am positioning his personal brand within the niche literary market. The visual design is rooted in a ‘Dark Academia’ aesthetic, providing a consistent, thematic atmosphere for his audience.
Problem
The author required an effective way to cultivate an engaged community while still in the early stages of his career. He lacked a clear strategy to bridge the gap between his private writing process and public audience engagement. Furthermore, he needed a cohesive visual identity that could reflect the academic and atmospheric tones of his science fiction and fantasy narratives without relying on generic or disparate content.
Solution
I implemented a content architecture that balances 'behind-the-scenes' transparency—showcasing how his reading habits influence his world-building—with teasers of his current manuscripts. I designed a visual system inspired by the 'Dark Academia' aesthetic, using typography and imagery that evoke classic scholarship and mystery. This thematic approach not only ensures high visual cohesion across all social platforms but also establishes a distinct, intellectual brand personality that resonates deeply with his target readership.
