eSports Fundão
Year:
2026
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Timeframe:
Ongoing
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Tools:
Canva, Affinity
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Category:
Webdesign
Social Media for an eSports org
Social Media Management & Digital Engagement: eSports Fundão
I lead the social media communications for eSports Fundão, a regional organisation dedicated to developing the competitive gaming scene within the city. My role involves orchestrating a digital content strategy that keeps the community informed about tournament participation and event attendance, while actively driving engagement to encourage local youth to participate in the competitive eSports ecosystem.
Problem
The organisation needed to bridge the gap between its competitive achievements and local community involvement. There was a lack of a structured communication channel to effectively broadcast event updates and performance milestones. Furthermore, the organisation faced the challenge of translating the excitement of professional-level gaming into an accessible, invitation-oriented narrative that would motivate and recruit young talent from the local area.
Solution
I developed a dynamic content calendar focused on high-visibility updates and community-driven storytelling. By leveraging engaging visual formats to showcase the organisation’s journey through various competitions, I transformed the social media channels into a central information hub. Through targeted messaging and community-focused campaigns, I have increased the organisation's visibility, fostering a sense of local pride and creating a clear pathway for aspiring gamers to join and support the team.
